Start on

20 Jul 24

Duration

24 Months

Programme Fee

£12,428

20% Anniversary scholarship available

MSc Global Digital Marketing


In-depth knowhow of international marketing strategy, its application for practice and the skills to harness the power of Big Data in this ever-changing digital age are all essential to excel in marketing professions. This MSc Global Digital Marketing degree is what you need to better equip yourself as a digital marketing expert.

This programme is validated by the University of Essex. The University of Essex Online has been awarded for best online classroom experience at the Global Student Satisfaction Awards 2021 and 95% students are satisfied with their online programmes.

Programme Highlights

Enhance Your Career

Trained to be a knowledgeable marketing professional with industry expertise to spearhead a sizable organisation or prepared for a move into a senior marketing role.

Better equip yourself as a digital marketing expert

In-depth knowhow of international marketing strategy, its application for practice and the skills to harness the power of Big Data in this ever-changing digital age are all essential to excel in marketing professions.

No exams pressure

You are only assessed exclusively through assignments, no exam pressures on you.

Cultivate your digital mindset

Gain an understanding of how to collect, analyse and deploy customer data in order to meet your strategic marketing objectives.

Module Structure

International Business Environment10 credits
Marketing in a Global Economy10 credits
Service Marketing10 credits
Consumer Behaviour in the Digital Age20 credits
Strategic Online Marketing Management10 credits
Corporate Communication20 credits
Marketing Strategy and Management20 credits
Data Analytics for Managers20 credits
Research Methods20 credits*
Business and Management Research Report40 credits*
*These modules are core and must be passed to achieve the award

This programme is also available as a postgraduate certificate and a postgraduate diploma. Ask our consultants for more details.

Do you have questions or need assistance?

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