Start on
3 Oct 24
Duration
24 Months
Programme Fee
£10,439.2
20% Anniversary scholarship available
MSc Global Digital Marketing
In-depth knowhow of international marketing strategy, its application for practice and the skills to harness the power of Big Data in this ever-changing digital age are all essential to excel in marketing professions. This MSc Global Digital Marketing degree is what you need to better equip yourself as a digital marketing expert.
This programme is validated by the University of Essex. The University of Essex Online has been awarded for best online classroom experience at the Global Student Satisfaction Awards 2021 and 95% students are satisfied with their online programmes.
Programme Highlights
Enhance Your Career
Trained to be a knowledgeable marketing professional with industry expertise to spearhead a sizable organisation or prepared for a move into a senior marketing role.
Better equip yourself as a digital marketing expert
In-depth knowhow of international marketing strategy, its application for practice and the skills to harness the power of Big Data in this ever-changing digital age are all essential to excel in marketing professions.
No exams pressure
You are only assessed exclusively through assignments, no exam pressures on you.
Cultivate your digital mindset
Gain an understanding of how to collect, analyse and deploy customer data in order to meet your strategic marketing objectives.
Module Structure
| International Business Environment | 10 credits |
| Marketing in a Global Economy | 10 credits |
| Service Marketing | 10 credits |
| Consumer Behaviour in the Digital Age | 20 credits |
| Strategic Online Marketing Management | 10 credits |
| Corporate Communication | 20 credits |
| Marketing Strategy and Management | 20 credits |
| Data Analytics for Managers | 20 credits |
| Research Methods | 20 credits* |
| Business and Management Research Report | 40 credits* |
| *These modules are core and must be passed to achieve the award |
This programme is also available as a postgraduate certificate and a postgraduate diploma. Ask our consultants for more details.
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