Start on

5 Oct 23


30 months

Programme Fee

was £16,868 now £14,337.8

MSc Digital Marketing

This MSc in Digital Marketing programme is designed for business professionals who are looking to delve into the digital marketing sector, helping students shape their career as an effective marketing professional and drive them to succeed in the rapidly-changing digital world.

The University of Liverpool is the premium choice that brings to the forefront a wealth of flexible career-focused postgraduate programmes tailored for working professionals around the globe.

Programme Highlights

World-class recognition

Our Management School is one of the world’s most elite business schools to have been triple accredited from AACSB (US), EQUIS (Europe) and AMBA (UK).

All-embracing support

Through a state-of-the-art learning platform, students can fully access to all resources, interactive study materials, and benefit from holistic academic support from student advisers and subject tutors. There is a Study Skills Hub in the platform aimed at helping you develop, improve and maintain your academic skills.

Get the award like a campus student

Students are awarded by the university same as they awarded the students who studied on campus and you can also choose to attend the graduation ceremony in the UK. After graduation, you can join the University of Liverpool's global community of more than 258,000 alumni and establish life-long networks and access to a wide variety of career resources.

A broad range of career opportunities

Besides specialist marketing knowledge, the course will also equip you with essential business skills such as technical financial skills, analytical skills and intellectual skills which will allow you to take part in finance-related organisation projects, financing decisions, budgeting and data analysis. Your career opportunities is further enhanced by access to guest speakers who are leaders in digital marketing through webcasts, webinars and networking events.

Module Structure

Core modules
Digital Marketing Strategy and Practice15 credits
Becoming a Leader15 credits
Ethical and Sustainable Business Practice15 credits
Finance and Data Analysis for Managers15 credits
Consumer Behaviour15 credits
Digital Communications and Social Media Marketing15 credits
Brand Creation and Management15 credits
Research Methods15 credits
Dissertation60 credits

This programme is also available as a postgraduate certificate and a postgraduate diploma.

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