Start on
9 Jan 25
Duration
30 months
Programme Fee
was £16,868 now £14,337.8
MSc Digital Marketing
This MSc in Digital Marketing programme is designed for business professionals who are looking to delve into the digital marketing sector, helping students shape their career as an effective marketing professional and drive them to succeed in the rapidly-changing digital world.
The University of Liverpool is the premium choice that brings to the forefront a wealth of flexible career-focused postgraduate programmes tailored for working professionals around the globe.
Programme Highlights
World-class recognition
Our Management School is one of the world’s most elite business schools to have been triple accredited from AACSB (US), EQUIS (Europe) and AMBA (UK).
All-embracing support
Through a state-of-the-art learning platform, students can fully access to all resources, interactive study materials, and benefit from holistic academic support from student advisers and subject tutors. There is a Study Skills Hub in the platform aimed at helping you develop, improve and maintain your academic skills.
Get the award like a campus student
Students are awarded by the university same as they awarded the students who studied on campus and you can also choose to attend the graduation ceremony in the UK. After graduation, you can join the University of Liverpool's global community of more than 258,000 alumni and establish life-long networks and access to a wide variety of career resources.
A broad range of career opportunities
Besides specialist marketing knowledge, the course will also equip you with essential business skills such as technical financial skills, analytical skills and intellectual skills which will allow you to take part in finance-related organisation projects, financing decisions, budgeting and data analysis. Your career opportunities is further enhanced by access to guest speakers who are leaders in digital marketing through webcasts, webinars and networking events.
Module Structure
| Core modules | |
| Digital Marketing Strategy and Practice | 15 credits |
| Becoming a Leader | 15 credits |
| Ethical and Sustainable Business Practice | 15 credits |
| Finance and Data Analysis for Managers | 15 credits |
| Consumer Behaviour | 15 credits |
| Digital Communications and Social Media Marketing | 15 credits |
| Brand Creation and Management | 15 credits |
| Research Methods | 15 credits |
| Dissertation | 60 credits |
This programme is also available as a postgraduate certificate and a postgraduate diploma.
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